(COPENHAGEN, DENMARK, JANUARY 17, 2011) When IT research experts Gartner encouraged organizations to plan for the changes in the World of Work through 2020, Jabra, a world leader in innovative hands-free audio solutions, recognized that many are already a reality. A world of “work swarms,” “spontaneous work” and “virtual workplaces” is how the younger members of the workforce have been brought up. And progressive companies are already utilizing tools that fit the new paradigm.

“It’s impossible to put too much emphasis on the critical nature of an advanced communications infrastructure,” said Jabra CEO, Mogens Elsberg. “Over the past few years we have seen a proliferation of virtual offices and a strong need for communication systems that facilitate collaboration. The ability to set up virtual meetings with ease and immediacy wherever you are, whenever you want, is not just a “nice-to-have” anymore. It’s a necessity.”

Gartner Says the World of Work Will Witness 10 Changes During the Next 10 Years:
1. De-routinization of Work
2. Work Swarms
3. Weak Links
4. Working With the Collective
5. Work Sketch-Ups
6. Spontaneous Work
7. Simulation and Experimentation
8. Pattern Sensitivity
9. Hyperconnected
10. My Place

Source: www.gartner.com

The Need for Conferencing Each of Gartner’s predictions requires communication among disparate groups of people, frequently in remote locations, many ad hoc. Groups will form and disband, work will be performed in multiple offices, formal and informal relationships will blend across enterprise boundaries. The ability to communicate instantly will be key.

As an integral part of the Unified Communication infrastructure Jabra is experiencing an increasing demand for solutions that facilitate this collaboration via voice, email, presence, IM or conferencing regardless of location or device.

A portable, powerful speakerphone like the lightweight Jabra SPEAK™ 410 becomes the catalyst for connection. The device is small enough to fit in a briefcase and, with a plug-and-play USB interface that ensures seamless integration, organizing conference calls at a desk, in small groups or on the road is simple and immediate.

As with most of the products in Jabra’s portfolio, it is compatible with the burgeoning Unified Communications (UC) platform.

A Virtual Meeting in Seven Seconds

An example of the importance of immediacy can be found in Gartner’s prediction of “Work Swarms.” Groups will form quickly to work on an issue and then disband just as rapidly, functioning effectively only when there is an efficient way to link diverse groups in different locations. The ability to set up hardware for a conference call in the blink of an eye is essential. With the portable plug-and-play Jabra SPEAK™ 410 it takes just seven seconds to set up a virtual meeting. This allows different internal and external knowledge resources to form a meta organization on an ad hoc basis to immediately solve problems or take advantage of sudden opportunities, and then dissolve once the mission is completed.

“The future will be as full of communications challenges as the present,” said Mogens Elsberg. “But one of the keys is facilitating it, and the tools are here.”

About Jabra

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2011 produced an annual revenue which amounted to DKK 2,106 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

© 2012 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)