Nashua, NH – September 1, 2011 – Jabra today announced the launch of two products that will strengthen its new Jabra Sports portfolio, aiming to fill a void in the market of wireless headsets designed specifically for active use and adding a new corded wearing style to its existing line.  The new Jabra portfolio gives exercisers two “sporty,” high-quality headset options – the Jabra SPORT and SPORT-CORDED - that are ideal for an active lifestyle – with or without the cords.  The new products join the Jabra ACTIVE and Jabra CLIPPER to round out the sports-centric product line.  The Jabra SPORT will be available at Apple, Sprint and T-Mobile stores.  Both the Jabra SPORT and Jabra SPORT-Corded will be available on Amazon.com in September.  

In a recent external web survey*, Jabra found that 52% of respondents said that they listen to music while running, while 60% indicated that they have occasionally answered phone calls while exercising.  The Jabra SPORT, the first Bluetooth (wireless) stereo product introduction in the Company’s sports portfolio, makes it possible to listen to music and take calls during workouts, all without tethering an exerciser to their mobile or music device with an unwanted wire, which the survey indicated was important to exercisers.  

Featuring a category-first built-in FM radio, A2DP technology, and powerful bass to help energize workout performance, the Jabra SPORT allows for an even wider variety of music options when exercising and easy-to-use controls.  The stereo headset also features a wind-shielded microphone and is US Military Standard Rain, Dust and Shock Resistant certified, ensuring that exercisers don’t need to hold back during their workouts on account of their headphones.  The ergonomic behind-the-ear design, as well as three different pairs of eargels, ensures that the Jabra SPORT has both a secure and comfortable fit.

The Jabra SPORT** comes with a free download of Endomondo Sports Tracker, a fitness tracking application for smartphones that functions as a motivational tool for running, giving quick updates on speed, distance, and lap time.  Endomondo allows users to visually see past running routes on their smartphone via a GPS tracking feature.  The Endomondo Sports Tracker app is designed to work with iPhone®, Android or BlackBerry® handsets.

The Jabra SPORT-CORDED is designed for exercisers who have become accustomed to working out with traditional corded headphones.  The headset seamlessly transitions between music and phone calls and features the same US Military Standard Rain, Dust and Shock Resistant certification as the Bluetooth version.  The ergonomic behind-the-ear shapeable design, as well as three different pairs of eargels, ensures that the Jabra SPORT-CORDED has both a secure and comfortable fit.

The Jabra SPORT Bluetooth stereo headset is available for $99 and the Jabra SPORT-CORDED stereo headset retails for $69. Jabra SPORT Bluetooth will be available at Apple, Sprint and T-Mobile stores.  Both products will be available on Amazon.com in September.  

For more information on Jabra’s line of stereo headsets and other mobile products, visit Jabra.com, like us on Facebook at http://www.facebook.com/Jabra.US or follow us on Twitter at http://twitter.com/jabra_us.  

* Source: Jabra.com survey of 103 respondents
**Jabra SPORT is the only Bluetooth headset in the market compatible with Endomondo Sports Tracker


Contacts


Media:

Stacey Clement                         
360 Public Relations for Jabra           
jleroy@360publicrelations.com
617-585-5774

John LeRoy
360 Public Relations for Jabra
mrush@360publicrelations.com
617-585-5791

General Manager, North America:   
Jonas Forsberg
GN Netcom
jforsberg@gn.com
603-864-6569

About Jabra

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2011 produced an annual revenue which amounted to DKK 2,106 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

© 2012 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)