COPENHAGEN, DENMARK, 3 NOVEMBER, 2013: Jabra, a leading manufacturer of innovative audio solutions, announced today that Holger Reisinger, its senior vice president of marketing, products and alliances, has been named a New Way to Work (#NW2W) global ambassador by Unify. The ambassador program honors leaders who have recognized the impact of global work trends on today’s business, have prioritized new strategies for communications and collaboration, and are successfully navigating the changing technology business landscape to embrace this new way to work. After a 15-year partnership with Unify, Holger Reisinger has proven to be a key driver of Jabra’s mission to enable productivity for professionals via innovative headset and speakerphone solutions and unified communications technology.

Christine Wolters, VP Corporate Communication, Unify. Holger Reisinger, SVP Alliances, Products and Marketing, Jabra. 

Having 20 years of experience in VoIP and global sales management in EMEA Central, Reisinger promotes remote working as an essential tool for today’s globalized businesses, while optimizing employee performance through real-time conferencing and collaboration.

“We deliver the devices that make this new way to work an everyday reality for professionals,” said Reisinger. “BYOD, myIT policies and the consumerization of technology are trends that empower self-determined careers that concurrently improve relationships amongst customers, clients and the overall productivity of a company.”

Jabra integrates with Unify’s OpenScape suite of products to design virtual work adoption for businesses and enterprises in order to be more proactive through smarter knowledge sharing and collaboration. Jabra’s hardware, comprised of headsets, portable speakers and wireless technologies, leverages Unify’s software to create, listen and manage access to business intelligence. 

“Together, Jabra and Unify have come to define their partnership as moving beyond communication,” said Bill Hurley, CMO of Unify. “It’s about managing knowledge. Jabra’s superior voice clarity combined with Unify’s intuitive collaboration tools makes real-time collaboration across voice and video conferences as effective as being in the same room.”

To learn more about new ways of working, read Holger Reisinger’s blog at

About Jabra
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 925 people worldwide and in 2013 produced an annual revenue which amounted to DKK 2,612 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of communications and audio solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.