Nashua, NH – June 24, 2009 – GN Netcom, the world leader in innovative headset solutions through its Jabra branded products, today announced the winner of its “MINI Cooper Drive Further Campaign,” an innovative sales incentive program designed to support and reward Jabra partners for closing new business opportunities. Rob McDonnell of Jenne Distributors, Inc. headquartered in Avon, Ohio, was selected as the winner of the grand prize, a 2009 MINI Cooper Hardtop. The campaign represents GN Netcom’s commitment to building stronger partner relationships and recognizing its valued partners’ contribution in delivering industry-leading Jabra headset solutions to end-users.

"GN Netcom has consistently delivered training and support as well as compelling incentives that empower our sales force," said Sally Wagner, marketing director at Jenne Distributors, Inc. "The MINI Cooper Drive Further Campaign is a prime example of the cooperation and outside-the-box thinking our team needs to generate new business."

Over a 6-month period, Jabra partner sales representatives were eligible to earn a “key” for every qualifying product they sold during the “MINI Cooper Drive Further Campaign” period – with the highest achieving sales representative for each month receiving an additional 500 keys. All eligible partner entries for the grand prize of a new MINI Cooper Hardtop were entered into a random drawing managed by an independent third party, with the culmination of the campaign on March 31, 2009. Weekly prizes, including gas gift cards, debit cards and Jabra products, were also awarded to partner sales representatives as additional incentives.

“GN Netcom is committed to helping our partners achieve positive business results, and we are pleased that the program was able to generate some fun and excitement for our partners,” said David Grazio, Director of Marketing for Contact Center and Office products, GN Netcom, Inc.

The “MINI Cooper Drive Further Campaign” also featured a creative direct-mail component: a three-dimensional, Jabra-branded, 1:24 scale radio-controlled MINI Cooper was shipped to new business prospects as a “door opener” and conversation starter. Jabra partner sales representatives leveraged the direct-mail piece to generate interest in the Jabra brand and communicate the advantages of Jabra headset solutions which resulted in several large enterprise customers choosing Jabra products.

About GN Netcom
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom’s business activities also include its original equipment manufacturing (OEM) business. GN Netcom has been helping people communicate since 1869 and is a listed company on OMX Nordic Exchange.

© GN Netcom A/S. All rights reserved. Jabra © is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners.

Contacts
Mike Rush
360 Public Relations for Jabra
mrush@360publicrelations.com
617-585-5792

Stacey Clement
360 Public Relations for Jabra
sclement@360publicrelations.com
617-585-5774
8/24/2009