GN LAUNCHES WORLD’S FIRST AAAA BATTERY-POWERED BLUETOOTH HEADSET
New product category paves way for mass adoption of Bluetooth headsets

COPENHAGEN (August 2007) – GN, the world leader in innovative headset solutions, today announced the world’s first AAAA battery-powered Bluetooth headset. The ground-breaking Jabra BT2040, developed in conjunction with Energizer, never needs charging and provides users with hands-free convenience and ease-of-use at an exceptional price.

The Jabra BT2040 is powered by a single AAAA battery that never needs plugging in to charge - just insert a new, tiny battery in the headset to give it a new lease of life. This headset lasts for up to 8 hours (480 minutes) talk time and up to six months in stand-by mode. GN has built in a range of features, including Automatic Sleep Mode which powers down the headset to save battery life, while auto-pairing  makes pairing the headset and handset easy.

“Our goal has always been to push back the boundaries of what’s possible with headsets,” said Toon Bouten, President and CEO of GN Store Nord A/S.  “The Jabra BT2040 does exactly that, offering the convenience of not requiring charging at a power point, coupled with outstanding sound quality, great design and a very affordable price.” 

The Jabra BT2040 will also be sold in a wide-range of outlets such as mobile operator’s stores, drug stores, mass merchandisers and supermarkets as well as electronic retailers, paving the way for millions to experience the benefit of Bluetooth headsets and making the Jabra BT2040 as easy to buy as it is to use.

“We are delighted to be working with such a forward thinking and well-respected company as GN,” said Anne Bannister, director of marketing for specialty batteries at Energizer. “Their headset knowledge and our battery technology make for a perfect combination that will really open up the Bluetooth market to many more users.”

Energizer has a legacy of working closely with industry leaders to supply unique power sources for the latest consumer devices, such as Energizer® Energi To Go®,™, a portable battery-driven power pack for cell phones. The Energizer product line also includes traditional household batteries as well as specialty batteries for hearing aids , medical devices, keyless remote entry systems, toys and many other uses.  In support of the Jabra BT2040 launch, Energizer re-launched the AAAA battery and secured new product distribution to ensure easy purchasing access for consumers.

The Jabra BT2040 is expected to be available in [month] at a RRP of €19.99 [insert regional price]

Key Specifications:
• Weighs only 16g
• Up to 480 minutes of continuous talk or six months stand-by on one battery
• Automatic “sleep mode” saves power
• Auto-pairing for easy and intuitive set-up
• Features include answer/end, redial, voice dial, three party calling and call reject (device dependent)
• Latest Bluetooth technology: Bluetooth version 2.0 including EDR and eSCO
• Each headset comes with: 1 AAAA battery, optional earhook and user manual

Please note: product availability and pricing varies from market to market.  Please check locally for details.

About GN
Through its Jabra brand, GN is a world leader in innovative headset solutions. With sales offices around the world, GN develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact centre and office-based users. GN’s business activities also include its original equipment manufacturing (OEM) business. GN has been helping people communicate since 1869 and is a listed company on the Copenhagen Stock Exchange.
For further company information, please visit www.jabra.com

About Energizer:
Energizer Holdings, Inc. [NYSE:  ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights.  Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including, the Energizer®  MAX® premium alkaline brand; Energizer® e2® Lithium® and Energizer® e2® Titanium Technology® performance brands; Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers; and miniatures brand batteries. 

GLOBAL CONTACT
Cecilia Lindgren
PR Director 
Tel. (+45) 30 38 31 52

© 2007 GN A/S. All rights reserved. Jabra® is a registered trademark of GN A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)