Corporate Backgrounder
January 2008

The Company
GN, a part of GN Store Nord A/S, is the world’s leading manufacturer of innovative headsets for office workers, contact center workers and mobile phone users and in 2006, the company manufactured a total of 27 million units, GN’s innovative and stylish products help increase efficiency and mobility, and provide improved personal comfort for consumers and business professionals alike. The company’s award-winning product portfolio includes many industry firsts: the first wireless office headset, the first Bluetooth® headset, and the first wireless multi-use headset for both conventional and IP telephony. It leads the way in secure wireless office communications with state-of the-art technology and cutting-edge designs.
GN’s award-winning headset range – sold under the Jabra brand – features cordless and corded models for every kind of mobile lifestyle. Jabra products have become some of the most popular in the industry including the world’s best selling Bluetooth headsets, the Jabra BT200, the Jabra BT250 and the Jabra BT250v. Jabra products have consistently received numerous product and design awards including the CES Innovation, iF product design, Red Dot Mobile Choice Best Accessory, T3 Gold, and CNET Editor’s Choice.
GN is also an OEM supplier of corded and wireless audio products to a wide range of global customers including mobile phone, PC and PDA manufacturers. It also provides a selection of corded headsets and multi-purpose amplifiers.
The company has 1600 employees and operations around the world. It sells its products in more than 60 countries and 80,000 retail outlets worldwide.

Senior Leadership
The company is led by Toon Bouten who fills the post of President & CEO and he brings outstanding consumer electronics experience to GN. He achieved significant results in numerous international companies, notably Phillips and Compaq, focusing on consumer electronics and technology and has experience as a CEO of listed companies. He joined the company in 2006.
He is supported by Anders Boyer who is Chief Financial Officer. He brings extensive knowledge to the role having previously worked in financial and operating positions with a range of other companies, including  ISS A/S.

Company History
GN is a part of GN Store Nord A/S which is listed on OMX Nordic Exchange. GN Store Nord has been helping people communicate since 1869.Its first business was as a telegraph company and as such it laid some of the first telegraph cables between the major cities of the world, including Shanghai and Tokyo.
During the period from 1940 to 2000, the company expanded its portfolio of communications businesses and in 1987 it founded GN Netcom to offer headset technologies to contact centers the world over. The business flourished and quickly moved to fulfil a growing need for headsets in office environments. In 2000 GN Store Nord bought Jabra, the leading provider of Bluetooth mobile headsets, and formed a new division called GN Mobile in 2003 which helped propel the company to the forefront of the global headset market. In 2006 GN Store Nord combined its two headset divisions in one business named GN Netcom. 2007 marks the start of the company being focused on building its position as the world’s leading manufacturer of headsets.

Product Innovation
The company prides itself on its innovation and in2007 launched almost 20 new products, many of which have gone to receive industry-wide acclaim. But innovation has been a hallmark of the company throughout its history and as such it has a long history of industry ‘firsts.’ Below is a small selection of recent innovations:
2006  First to launch dual-connection wireless headset for traditional and IP telephony
2005  Qualifies world’s first Bluetooth 2.0 headset
2005  Industry’s most advanced headset, the Jabra BT800, launched
2004  First to launch headset amplifier for PC-based IP telephony with call controls
2004  Launches industry’s first all-digital multi-purpose amplifier incorporating Digital Signal Processing (DSP) technology
2004  First to qualify Bluetooth headset under 1.2 specification
2003  Launches world’s first wireless headset with built-in conference call functionality
2002  First to qualify Bluetooth headset under 1.1 specification
2000  First to launch digital truly wireless headset
2000  Launched the world’s first mobile Bluetooth headset
1996  First to launch analog wireless headset
1991  First ultra noise-canceling microphone launched

For further company information, please visit www.jabra.com and www.gn.com.

GLOBAL CONTACT
press@gn.com
Cecilia Lindgren
PR Director
Tel. (+45) 30 38 31 52