Getting in front of tech enthusiasts to understand their pain points is what helps manufacturers design products to meet the actual needs of the consumer.
As part of this approach, we sometimes survey techies at the various global events we attend to understand what needs we need to fulfill with our products. At CE Week in New York, a show that brings together media, influencers, retailers and tech aficionados alike to vet new products, we asked attendees about their daily use of headphones—in and out of the office. In doing so, we uncovered that the chief complaints are challenges for which Jabra has a solution. Here’s what we found:
“Earbuds tend to fall out of my ears.”
When asked about their primary headphone frustration, the majority of participants cited trouble keeping earbuds in during use – a problem typically associated with improper fit. No two ear canals are exactly the same, which is why we provide a wide variety of ear gels and wing tips to allow for an adjustable fitting experience.
Tangled wires was another leading pain point. If you’re a runner, then you’ve had to take that five-minute break before a workout for an untangling job. And, most likely, you’ve had to tuck your phone in an awkward place to avoid dropping it while lifting weights. Wireless and truly wireless headphones eliminate the issue altogether, making for a more pleasant workout experience and giving you back the time and range of motion.
“I have no confidence in the battery life of my Bluetooth headset.”
Bluetooth headsets allow you to move more freely during your workout, but it can be frustrating when your battery isn’t up to the challenge. In fact, 75% of our respondents noted that their battery has died while on the go.
Like any Bluetooth device, earbuds must charge at some point, but charging cases are an effective way to juice up quickly while you’re out and about. For example, with the newly upgraded Jabra Elite Sport, you have two additional charging cycles in the case itself, allowing for 13.5 total hours of battery life. This way you can listen to music on the way into work and on the train ride home too.
“I need to be able to multi-task while using my headset in the office.”
Using headsets in the office can increase productivity and concentration, especially in an open plan environment. But if you’re the type of person who enjoys multi-tasking during a WebEx, being wired to your computer for an extended period of time is not an appealing option. If you’re used to moving around during a call, pacing back and forth or even tending to your kids while working from home, the Jabra Evolve 75 wireless headset might be for you.
Jabra strives to create products that make life both easier and more enjoyable for consumers through excellent sound. During our conversations at CE Week, we were pleased to hear that our technology is addressing consumers’ needs in both their personal and professional lives. As technology continues to evolve, we look forward to keeping pace and transforming lives through the power of sound. Next stop – IFA in Berlin!