Jabra launches Third Generation true wireless earbuds

• Introducing the new Elite 65t and Elite Active 65t true wireless earbuds
• Engineered for the best on-the-go true wireless calls and music experience - including an ‘Active’ version for those doing sports
• New integration for Amazon Alexa** on-the-go and integrated one-touch access to Siri® and Google Now™
• Winner of CES Innovation Award 2018

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CES, Las Vegas, 8 January 2018 – Jabra is unveiling the Elite 65t and Elite Active 65t, the company’s third generation of true wireless earbuds, built for a consistently stable wireless connection and up to 15 hours of battery life (with cradle).

In launching the Elite 65t and Elite Active 65t, Jabra has reinvented a set of true wireless earbuds, incorporating its knowledge about usage, comfort and design from the first true wireless innovation. The new earbuds have a distinct focus on the voice experience, delivering superior audio quality for calls and music without wires. The products come in two versions: one for daily on-the-go use and an ‘Active’ version, made for training and sport.

Building on the success of the Jabra Elite Sport – the best-selling, most technically advanced true wireless sports earbuds* – the new earbuds are engineered to deliver an even better voice and music experience as well as incorporating new design and color choices.

The new earbuds expand the true wireless line-up at Jabra to three products and are part of the family of Elite products announced and on show at CES:

1. Jabra Elite 65t for those who want superior sound and connectivity from truly wireless earbuds for everyday use – with rock solid connectivity and high battery life of totally 15 hrs.
2. Jabra Elite Active 65t for those who want the same superior sound and connectivity as Elite 65t, with the added features, durability and fit of a sports product – IP56 certification, special coating for better grip and accelerometer for tracking.
3. Jabra Elite Sport – the existing product for ultimate training and biometric enhancement features and even higher durability (IP67) and 3 year warranty against sweat.

Find out more about the new Jabra Elite 45e at: www.jabra.com/elite

Jabra Elite 65t

Engineered for superior sound, the Elite 65t brings together unique technological features to deliver best-in-class quality for voice and music. It is built to ensure a stable wireless connection and to deliver the best call and command (voice) quality. The innovative four microphone solution combined with an optimised acoustic chamber enables advanced noise suppression and voice enhancement for every type of environment. The earbuds also allows music to be personalised using a music equaliser accessed from the Jabra Sound+ companion application.

The Jabra Elite 65t combines a lightweight design for long-term comfort with up to 15 hours of battery life with the cradle and five hours of listening time in one charge making the earbuds the perfect everyday solution. Elite 65t will be available in ‘Titanium Black, ‘Copper Black’ and ‘Gold Beige’ color versions.

The Jabra Elite Active 65t is aimed at those who want the features of the Elite 65t, but whose priority is being able to use the earbuds in an active environment. The earbuds are fully enhanced for sports use with a more secure fit, through special coating, integrated accelerometer for tracking features in the Jabra app and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge and two-year warranty against sweat and dust. Elite Active 65t will be available in ‘Copper Blue’ and ‘Copper Red’ colors.

“Our third generation earbuds are testament to our industry-leading engineering capabilities, stemming from our GN Group heritage, for both daily on-the-go and sports use. This is a whole new range of superior sound products, based on our vast knowledge and customer feedback from earlier true wireless generations,” said René Svendsen-Tune, CEO at Jabra. “The Jabra Elite 65t has unique microphone positioning that ensures the best voice and music interactions on the market, as well as signature sound, voice capabilities and interaction support. It is already a category leader, becoming a CES Innovation Award honoree earlier today.”

Alexa integration

For those who prefer using voice commands, the new products allow voice support for all major voice services, now including Amazon Alexa on-the-go. Jabra will be among the first movers to enable this mobile feature, providing customers with access to Alexa directly from the earbuds. With Alexa, you can ask to play music, hear the news, check weather, control smart home devices, and much more. Elite 65t delivers a 4-microphone array and superior sound.

“With Jabra’s earbuds and Alexa, customers can ask Alexa thousands of things while on-the-go,” said Pete Thompson, Vice President, Amazon Alexa. “Customers can find and play music while on a run, check the news on their commute, manage their to do list, and more, simply by asking Alexa.”

Find out more about the new Jabra Elite family at www.jabra.com/elite

Availability

The Jabra Elite 65t will be available from Q1 in selected retailers at a MSRP at USD/EUR 169.99

The Jabra Elite Active 65t will be available early April in selected retailers at a MSRP at USD/EUR 189.99

*See facts on Jabra.com/commercial-claims

** Alexa currently only available in US, UK and Germany

PR CONTACTS

Jabra US: Karl Bateson, PR Senior Manager, kbateson@jabra.com, 617-306-6275

Jabra Global: Claus Fonnesbech, PR Senior Director, cfonnesbech@jabra.com, +45 2588 4107

About Jabra

Jabra, part of the GN Group, is a leading developer and manufacturer of communications and sound solutions. We are committed to letting people hear more, do more and be more than they ever thought possible. We believe that through sound, we can transform lives. Jabra innovates and empowers with sound solutions for businesses and consumers, producing corded and wireless headsets, portable and in-office speakerphones, and sports earbuds. Jabra employs 1,000 people worldwide, and produced an annual revenue of DKK3.5 bn in 2016. The GN Group operates in more than 90 countries, and has almost 150 years’ experience in innovation and delivering reliability and ease of use. Founded in 1869, employing over 5,000 people, and listed on Nasdaq Copenhagen, GN makes life sound better. www.jabra.com

© 2016 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice).