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Jabra’s hybrid working solutions in the spotlight, at this year’s GITEX Technology Week 2021

Located at stand H-8 A5 the interactive booth to showcase the latest Jabra Hybrid working tools in different models: from a home office, integrating back into the office, to work on the go

Dubai, United Arab Emirates, October 10, 2021: Jabra announces its participation at the 41st edition of GITEX Technology Week, to be held in Dubai, UAE, from October 17 – 21, 2021. The world-leading brand in audio, video and collaboration solutions is set to showcase an extensive lineup of advanced professional headsets, intelligent video conferencing devices and technologies designed to help organizations deliver and overcome challenges that come with the adaptation to a hybrid work environment. The new solutions are engineered to combine immersive video, world-class audio technologies and intelligent features to reinvent meetings and collaboration.

Speaking about the importance of technology overhaul at the workplace for better productivity, Nicolas Bliaux, Managing Director Eastern Europe, Russia & CIS, Middle East, Turkey and Africa said, “We are extremely thrilled to participate at GITEX along with the top global tech companies contributing to digital transformation. We look forward to showcasing our hybrid work solutions that are ideal for the office of the future. Our participation at the greatest technological exhibition is a testament to our solid commitment towards creating an inclusive and flexible hybrid working future and help organizations from across the industries build a healthier remote work environment through an effective digitally transformed system.”

What is it like: Hybrid Working “Hybrid” is the future of work. It is a combination of working from the office, at home, or remotely anytime, and anywhere while maintaining the same quality of communication and human connection. According to Jabra research, 68% of employees say that their ideal work week includes a good balanced mix of working from home and in the office.1 However, whilst adapting to this new normal, many companies are facing collaboration challenges. Another research from Gartner states, 71% of HR leaders are more concerned about employee collaboration this year than they were before the COVID-19 pandemic.2

1Source: Jabra Hybrid Ways of Working Knowledge Worker Report, 2021
2Source: Gartner’s 2021 Hybrid Work Employee Survey

To meet these challenges, it is essential to rethink how to upgrade systems to achieve the best results.

Video Conference in the new normal With the drastic change brought about by the pandemic, people are now more physically separated than ever. Hence, organizations needed to adapt as quickly and think of ways on how to effectively conduct remote meetings without compromising the audio and video settings as it is.
Jabra, being an industry leader in the production of professional audio has managed to address these demands by introducing advanced and innovative 180° video technology and a range of unique intelligence-driven features that can give the power to put safe, socially distanced meetings back on the table as realistically as possible.

What to expect: Jabra at GITEX At GITEX, Jabra aims to bring a look into the future of work by showcasing its latest products at an interactive booth experience. In there, Jabra team members will be around to guide through different hybrid working models from home office, integrating back into the office, to work on the go.

“Making life look and sound better in this new hybrid working world has never been more necessary, and we can’t wait to share our latest solutions at GITEX,” added Nicolas Bliaux. Jabra Booth - Sheikh Rashid Hall, Stand No. H-8 A5.

About Jabra

Jabra is a world-leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK 13.4bn. The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people. GN makes life sound better and is Nasdaq Copenhagen listed.

© 2021 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).

For more insight, information, images or to interview a spokesperson please contact:

Press Contact:
Dimple Menezes
Tel: +971 55 612 6298

Anishkaa S Gehani
Tel: +971 50 745 7317

Yardstick Public Relations
PO Box - 116125, Dubai, United Arab Emirates
Tel: +971 4 351 8584