IFA, Berlin, 31st August 2023 - Jabra, leader in personal sound and hybrid work solutions, today launches two new premium models to expand the top end of their Elite true wireless earbuds range. The Jabra Elite 8 Active, tested to be the world’s toughest earbuds*, and the Elite 10, Jabra’s most advanced earbuds for work and life with clear calls, all-day comfort and optimized to deliver a more immersive Dolby Atmos experience through Dolby Head Tracking.
Jabra’s new addition to its active range, the Elite 8 Active, will set a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users regardless of what they choose to do and wherever life takes them.
The Elite 8 Active buds pass all the required tests for the US Military Standard for Ruggedized Electronics (810H). That is everything from humidity and high temperature to rain and altitude. They are completely watertight when submerged up to 1.5m. - they are IP68 rated, meaning that they are fully dust and waterproof, whilst the charging case is IP54 rated to be dust and splashproof. In addition, we put Elite 8 Active through their paces with Highly Accelerated Corrosion Testing (HACT). This requires the earbuds to pass 11 full cycles of testing, including enduring 2 hours in 40°C temperatures with 93% humidity, going through a 15-minute splash test in salt water, and surviving a 15-minute 40°C heat drying test, to successfully prove their anti-corrosion credentials. All of this whilst staying secure in the ear with the improved grip provided by Jabra ShakeGrip™ technology.
While Jabra Elite 8 Active earbuds are proud to be tough, they have not sacrificed their sound, nor aesthetic. They are made to fuel workouts with incredible sound thanks to Dolby Audio, which delivers lifelike, clear sound for a longer and more comfortable listening experience. The Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment you’re in. Wind Neutralizing HearThrough™ technology also muffles any wind interference without blocking out traffic, ensuring safety without compromising on steady sound.
With 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity**, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, battery life for up to 8 hours (32hours with a case), these earbuds are just as good for working as for working out.
Jabra’s new top-of-the-line Elite 10 earbuds promise the best combination of comfort, sound and calls anywhere, for both work and life. These true wireless earbuds, which are optimized for enjoying content in Dolby Atmos, are truly immersive and Jabra’s first earbuds to support Dolby Head Tracking. Dolby Head Tracking engages listeners in a whole new way by keeping them in the center of the soundstage as they move their head, enabling a more natural sound experience for all your favorite entertainment, including both Dolby Atmos and stereo content. And when available, the combination of Dolby Head Tracking together with Dolby Atmos content further elevates the sound with incredible detail and clarity for the ultimate Dolby Atmos listening experience.
Elite 10 also eliminates surrounding noise with Jabra Advanced Active Noise CancellationTM. The ultra-powerful ANC auto-adjusts for what’s around you. This is achieved by infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions. As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quiet places.
Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra’s true wireless earbuds range to offer Jabra ComfortFit technology for the most natural, airy fit and less occlusion, due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort. Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use. These earbuds are also designed to cater for more ear shapes and sizes than ever before.
The Elite 10 is complete with 6-mic call technology for crystal-clear calls, 6-hour battery (27 hours with case), including a pocket friendly cradle optimised for wireless charging, Bluetooth Multipoint connection, hands-free voice assistance and easy pairing.
Calum MacDougall, SVP at Jabra, said, “Jabra has been successful by identifying user needs and then applying our unique audio engineering capabilities to meet those needs. For Elite 10, we focused on comfort and calls and music performance to meet the need for all day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out.”
Javier Foncillas, VP Commercial Partnerships & Global Sales at Dolby Laboratories said, “Dolby innovations have redefined how entertainment is created and experienced for consumers across the world. We share Jabra’s passion and ambition for quality, and the combination of the new hero Elite range together with Dolby’s latest audio innovations like Dolby Head Tracking and Dolby Audio are a perfect match.”
Elite 8 Active: MRSP $199/€199, available in caramel, navy, black and dark grey, August 2023. Find out more at www.jabra.com/elite-8-active
Elite 10: MRSP $249/€249, available in Cream, Cocoa, Titanium black, Gloss Black, Matte Black, September 2023. Find out more at www.jabra.com/elite-10
Caramel and Cocoa will be available first on Jabra.com in North America for 45 days and across Europe for 60 days.
*Refer to Jabra.com/claims
**Compatible with smartwatches supporting Bluetooth profiles HFP, A2DP and AVRCP
Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to bringing people closer to one another or to whatever is important to them. Jabra engineering excellence leads the way, building on 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. GN, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs more than 7,500 people and in 2022 reported annual revenue of DKK 18.7bn. GN Audio accounts for DKK 12.5bn.
GN brings people closer and is Nasdaq Copenhagen listed. www.jabra.com
© 2023 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).
Senior Director, Global PR & Communications, Jabra
+45 2588 4107