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Engage AI

Transform customer experience with the power of tone AI


Why tone?
Performance
Impact
The science
Compatibility & security
Whitepapers & blog posts
Why tone?

It’s not what you say…

Customer satisfaction is the number one performance metric in today’s contact centers, but it’s hard to measure. We’ve all had to try and decode a text message that just said “OK”. If that’s hard for us, Speech-to-Text systems also has no chance. The feedback from surveys is sporadic, and often biased. We’re not big fans of guessing, we prefer a more scientific, data-driven approach.

Your tone is one of the most powerful customer service tools in your toolbox. Research shows that tone is the most effective predictor of emotion, such as sentiment, engagement levels, and well-being. How something is said is far more impactful than what’s actually being said.

Customers won’t remember the exact words you used, but they will remember that you sounded friendly and engaged. They will remember that you empathized with their situation and did everything you could to help. That impression comes from your tone, which research has shown is more informative than body language.

Engage AI uses our revolutionary new voice analytics technology to understand the tone of both sides of the conversation. It then displays the live results to the agent in a simple, fun, and engaging way, so they can adjust their tone in real-time.

TONE IS GLOBAL

Tone knows no borders

The best thing about tone is that it knows no borders. An angry person still sounds angry in Danish, English or Spanish.

Engage AI is designed and tested to work effectively for many types of speakers and languages. Deployment is simplified for contact centers, providing more reliable analytics and more fair results.

ELIMINATING BIAS

Bye bye bias

One important focus of Engage AI has been to eliminate biases. Unfortunately, even some of the very best AI systems have been found to exhibit biases, for example towards gender or ethnicity.

With Engage AI we take extra steps to ensure biases are neutralized as fast as they’re discovered. All models are subjected to a large battery of bias-tests before being deployed. And for extra peace of mind, agents can remove calls from the analysis if they feel they were unfairly scored. After all, continuous learning is exactly what AI is about.

Performance

Tone up performance

As more call centers operate with remote agents, it can be harder than ever for supervisors to stay connected with their agents – simply ‘walking the aisle’ isn’t possible when your team is spread out.

And, because tone is one of the most powerful customer service tools you have in your toolbox, it is vital to keep it sharp. People who train their vocal delivery will enjoy more effective communications.

Engage AI makes it easier than ever to train, coach, and bring new agents up to speed, wherever they’re located.



ENHANCED EFFICIENCY

Super supervisors

Engage AI’s intuitive dashboard helps supervisors quickly and easily see how individual agents are doing with notifications and conversation metrics both during and after a call, as well as trends for the whole team. Making it easy for them to offer more constructive, individualized coaching and support.

That’s why 85% of supervisors using Engage AI told us they felt better connected to their teams2.





IMPROVED AGENT ENGAGEMENT

You’ve got a friend in me

We all need friends we can rely on. Engage AI is like a personal coach, standing in your agents’ corner, cheering them on, and giving them a pep talk when they need one. So they can confidently get on with their calls, knowing Engage AI has got their back. 70% of agents say they feel more motivated thanks to using Engage AI3, which is a significant boost for improving their morale and performance.

Instead of pointing out errors and judging everyone by the same standard, Engage AI delivers a strength-based and personalized experience to each agent, so the experience is enjoyable, and consequently, engaging.

A personalized interface and video game-style avatars add an element of fun, with pop-up notifications letting them know when they’re doing a great job, and live tips and tricks helping them up their game in real time. So your agents can take charge of their own development, and love Mondays (and Tuesdays, and Wednesdays…)

From the dashboard to the feedback, Engage AI is all about a personalized experience based on meeting the agents where they’re at and building on that baseline, highlighting areas for improvement. This positive and constructive development includes an independent assessment of the advisor’s tone so they can focus on putting their best self forward.

Advisors can check their personal dashboard for data transparency, and built-in privacy features ensure that the tool only analyzes softphone calls, not personal calls. So rather than feeling watched while they work, advisors can feel supported.

Impact

Revolutionize customer satisfaction

Engage AI is already helping a range of customers – across industries and covering both inbound and outbound operations – revolutionize the way they measure customer satisfaction.

Reduced average talk time by more than 27% 4
Improved conversion rates by 31%
Increases motivation for 74% of agents5


KPIs that speak for themselves

Handling Belltone customer calls from across the USA, Hearing Care Central, a division of Saint Clair Communication, recognized the value of having a real-time understanding of customer sentiment during live calls and chose to invest in Jabra Engage AI.

The resulting KPIs speak for themselves, as Christopher McBride, Director of Contact Center Operations at Hearing Care Central, explains, “The power of Engage AI is that it gives us an instant pulse check on our individual customer communications. Analytical data based on the perception of the caller and how our agent is speaking to them is a real win for us. Our customer experience changed drastically. I’ve been in call center management for 29 years and I’ve seen all kinds of quality improvement methods, and Jabra Engage AI is one of the most effective tools I’ve ever seen”.

Discover how Engage AI delivers KPIs that speak for themselves

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Compatibility & security

A powerful partner

Whatever contact center platform you’re using, Engage AI is the ultimate partner. It works seamlessly with all professional headsets, and is ideally paired with Jabra Engage headsets, as they enable additional features such as measuring background noise.

Very little configuration is required, so your agents will be understanding your customers’ moods faster than you can say “let me look into that for you.” And if you prefer a single pane of glass view, you can also integrate Engage AI with your own systems and tools using APIs.






PRIVACY & SECURITY

Nothing personal

Engage AI doesn’t transcribe conversations, it only monitors tone, and tone has simplified privacy considerations compared to speech-to-text. Audio is analyzed on the PC of the agents, meaning that no sensitive audio or text data will be streamed to the cloud and no customer data is captured and processed.

Data is encrypted, both in transit and at rest, and stored within the EU, while our dashboards are fully GDPR compliant and end-to-end encrypted. So, there’s nothing to worry about.

INTRODUCING ENGAGE AI

Outstanding customer experience, powered by tone AI

Imagine the power of real-time, actionable, feedback on how every call is going. Imagine no more. Introducing Engage AI, the tone-based agent guidance and conversation analytics software, that supercharges performance for agents and call centers.

We believe the big potential in AI is to empower people, not replace them. Engage AI allows you to understand sentiment in a completely new way, through tone of voice. It increases agent engagement, brings teams closer and works in complete harmony with your preferred contact center platform.

The Engage AI effect

Research on over 1.5 million real-life calls has shown that using Engage AI improves the experience for both customers and agents1

Up to 20%
increase in customer satisfaction scores
Up to 30%
reduction in call length
50%
more accurate customer sentiment data
70%
of agents are more motivated
85%
of supervisors feel more connected to their teams

PERFECT PARTNERS

Easy integrations

You have better things to be doing than trying to integrate IT. So, we made the installation of Engage AI as simple and seamless as possible, across all the leading platforms.

Now you can get on with the rest of your day, safe in the knowledge that in one simple step, you’ve stepped up your customer satisfaction scores. Easy.

See for yourself by booking a demo.

Every call has the potential to be a great one

Find out more below

Why tone?
Performance
Impact
The science
Compatibility & security
Whitepapers & blog posts

Frequently asked questions

Why is Engage AI better at measuring customer experiences?

We’ve found Engage AI to be the best solution for measuring customer experiences for 3 main reasons:

  1. Engage AI is based on the power of the human voice rather than typical “speech to text” solution which converts the audio to text. Text is good for understanding content, but not as good at understanding customer sentiment and agent engagement and wellbeing
  2. We measure in real-time. Most AI solutions only offer feedback after the call or with large delays. Real-time feedback offers agents the opportunity to fix any issues on the fly and gives the supervisors an opportunity to help immediately if needed
  3. Engage AI is personalized and strength-based. Most AI solutions focus on finding errors (“you are not following the script”). Engage AI gives feedback based on a) agents’ typical performance, always ensuring encouragement in the progress and b) agents’ strength, giving credit when performances are strong more than pointing out errors.

How does Engage AI compare to established ways of measuring customer satisfaction?

Engage AI scores every single call, unlike survey tools that only have a 5-20% response rates and are often biased. Engage AI allows 100% measurement. Typical call monitoring/review by QM only selects a few random calls per agent. Engage AI allows all parties to see the whole picture instead of relying on the “luck of the draw”. And generally, if you evaluate customer sentiment or engagement based on words you have to literally evaluate every sentence. Most sentences will come across as neutral, but their tone will reveal sentiment and engagement quite easily.

Is Engage AI for contact centers only?

Engage AI is designed for people who are speaking to customers, so it is also for e.g., financial advisors that would not typically refer to themselves as “contact center agents”, but where calls have high value and where there is typically some mechanism for ensuring customer consent to analyze the call.

Why is Engage AI a helpful tool for the agent?

Engage AI boosts motivation by giving praise when its warranted – for instance if an agent is delivering their best tone of the month. This can break the sometimes monotonous and tough days. This kind of praise is particularly valuable in hybrid work where supervisors lack the visibility to such moments.

Moreover, Engage AI finds in the data that agent’s tone levels vary throughout the day. For instance, many have a drop right after lunch. Engage AI gives them a small reminder if this happens and helps to pick themselves up and get back on track – and thereby lift the customer experience.

Finally, Engage AI gamifies the call experience by showing real-time avatars of the customer and agent where the sentiment and engagement of the avatars change based on the conversation flow. This delivers an experience you could call “video call without video” that – like a video call – can feel much more personal and engaging – and lift the performance of the agent as a result.

What is the difference between speech-to-text technology and the tone-based technology within Engage AI?

Speech-to-text is a very useful technology in the contact center. By transcribing all the conversations, it can provide a lot of value in terms of contact center automation (by automating the most frequent flows via chatbots or self-service), knowledge base improvements, voice of customer analytics (what are customers calling about), etc.

When it comes to real-time detection of sentiment and engagement, speech-to-text cannot detect the difference between a highly energetic and friendly sounding agent and someone using the same words. And it is very challenging to categorize sentiment and engagement levels in real-time using the words spoken. And finally, it is much harder to scale speech-to-text across different languages, whereas our technology works with any language.

How does Engage AI handle sensitive data and comply with GDPR?

Engage AI does not identify, or attempt to identify, the caller. Engage AI also does not link records for the same caller. Engage AI does not measure and record the words of the customers. Engage AI only measures customer sentiment (from “frustrated” to “happy”) and agent tone (from “low energy and unfriendly” to “energetic and friendly” on 0-10 scales during the call. We do our best to guide customers to correct product usage but ensuring the right level of compliance across their systems landscape is ultimately the customer’s responsibility.

How do I deploy Engage AI?

Engage AI is a software-as-a-service solution managed by Jabra. Each user in your organization will need to have a client application installed, which can be easily set up through MSI.

Will the data from Engage AI integrate into my existing systems?

There is a lot of value in the interfaces we provide directly, but of course you can take the data out and review it in your preferred BI/analytics systems. For this purpose, we have created a very simple data API to extract the data.

Will Engage AI work in any culture, language and/or dialect?

Yes! The AI model has been rigorously tested in most languages and accents and we have not been able to find any noteworthy biases at this point.

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Brief description

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1Increase in CSAT and call length reduction based on the analysis of the top 10% of 700,000 Engage AI calls and measured when the agents perform at their best, for example, when their tone is in the top 10% of their calls. Improved data accuracy benchmarked against open source text-based sentiment analysis tools from Microsoft, Google, Amazon, BERT, and Assembly AI. Improved agent motivation and agent-supervisor connectivity based on Engage AI user surveys, 2022

2Based on Engage AI user surveys, 2022

3Based on Engage AI user surveys

4Average impact for agents when delivering their best tone

5Engage AI customer survey targeted agents and supervisors Based on data from Engage AI customers with A/B testing of agents. Samples of agents with outbound tasks (conversion rate) and inbound tasks (AHT)