Jabra’s hybrid working solutions in the spotlight, at this year’s GITEX Technology Week 2021
Located at stand H-8 A5 the interactive booth to showcase the latest Jabra Hybrid working tools in different
models: from a home office, integrating back into the office, to work on the go
Dubai, United Arab Emirates, October 10, 2021:
Jabra announces its participation at the 41st edition of GITEX Technology Week, to be held in Dubai, UAE, from
October 17 – 21, 2021. The world-leading brand in audio, video and collaboration solutions is set to showcase an
extensive lineup of advanced professional headsets, intelligent video conferencing devices and technologies
designed to help organizations deliver and overcome challenges that come with the adaptation to a hybrid work
environment. The new solutions are engineered to combine immersive video, world-class audio technologies and
intelligent features to reinvent meetings and collaboration.
Speaking about the importance of technology overhaul at the workplace for better productivity, Nicolas
Managing Director Eastern Europe, Russia & CIS, Middle East, Turkey and Africa said,
“We are extremely thrilled to
participate at GITEX along with the top global tech companies contributing to digital transformation. We
forward to showcasing our hybrid work solutions that are ideal for the office of the future. Our
the greatest technological exhibition is a testament to our solid commitment towards creating an inclusive
flexible hybrid working future and help organizations from across the industries build a healthier remote
environment through an effective digitally transformed system.”
What is it like: Hybrid Working
“Hybrid” is the future of work. It is a combination of working from the office, at home, or remotely
anywhere while maintaining the same quality of communication and human connection.
According to Jabra research, 68% of employees say that their ideal work week includes a good balanced
mix of working
from home and in the office.1 However, whilst adapting to this new normal, many
companies are facing collaboration
challenges. Another research from Gartner states, 71% of HR leaders are more concerned about employee
this year than they were before the COVID-19 pandemic.2
1Source: Jabra Hybrid Ways of Working Knowledge Worker Report, 2021
2Source: Gartner’s 2021 Hybrid Work Employee Survey
To meet these challenges, it is essential to rethink how to upgrade systems to achieve the best results.
Video Conference in the new normal
With the drastic change brought about by the pandemic, people are now more physically separated than ever.
organizations needed to adapt as quickly and think of ways on how to effectively conduct remote meetings without
compromising the audio and video settings as it is.
Jabra, being an industry leader in the production of professional audio has managed to address these demands by
introducing advanced and innovative 180° video technology and a range of unique intelligence-driven features
can give the power to put safe, socially distanced meetings back on the table as realistically as possible.
What to expect: Jabra at GITEX
At GITEX, Jabra aims to bring a look into the future of work by showcasing its latest products at an interactive
booth experience. In there, Jabra team members will be around to guide through different hybrid working models
home office, integrating back into the office, to work on the go.
“Making life look and sound better in this new hybrid working world has never been more necessary, and we
to share our latest solutions at GITEX,”
added Nicolas Bliaux.
Jabra Booth - Sheikh Rashid Hall, Stand No. H-8 A5.
Jabra is a world-leading brand in audio, video, and collaboration solutions – engineered to empower
businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more
they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering
within the GN Group. This allows us to create integrated tools for contact centers, offices, and
help professionals work more productively from anywhere; and true wireless headphones and earbuds that let
better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers
innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK
The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people. GN makes life sound better and is
Copenhagen listed. www.jabra.com
© 2021 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other
included herein are the property of their respective owners (design and specifications are subject to change
For more insight, information, images or to interview a spokesperson please contact:
Tel: +971 55 612 6298
Anishkaa S Gehani
Tel: +971 50 745 7317
Yardstick Public Relations
PO Box - 116125, Dubai, United Arab Emirates
Tel: +971 4 351 8584