Boosting the productivity and collaboration of SME development in Malaysia

SAMENTA (Small and Medium Enterprises Association) is a non-profit organization in Malaysia. Its mission? Championing the development of Small and Medium Enterprises (SMEs) using policy consultation, market access, business promotion, and performance development.

Post-pandemic, SAMENTA has played an increasingly important role in encouraging more SMEs to go digital in order to future-proof their businesses. It actively represents SMEs by participating in and organizing over 100 trade events; including fairs, missions and a variety of programs worldwide, in addition to business matching and liaising/collaborating with government bodies, NGOs, and trade promotion organizations.

Prior to deploying Jabra devices, council members were forced to rely on the built-in speaker in their laptop in order to follow, contribute and relay the conversation to the other people in the room. This caused multiple issues including misunderstandings and was highly detrimental to meeting quality and efficiency. The audio became distorted further affecting the quality and productivity of meetings.

To improve the meeting conditions, SAMENTA introduced innovative audio-visual solutions from Jabra,with the powerful trio of Jabra Speak2 75, Speak 750, and PanaCast 20. These additions revolutionized call quality, ensuring an enhanced collaboration experience that was smoother and more efficient than ever.